Combining Apollo's intent data with Hubspot's ABM module is a game-changer for B2B marketers. This integration, when done correctly, can supercharge your ABM strategy and deliver outstanding results.
Conduct a research by selecting the right criteria and variables that fit your ICP..
The most common criteria I use: Job titles, Industry, Company size and technologies, signals...
Search for intent keywords on Apollo. Key: Select ‘High’ buying intent if possible to narrow down your search and increase relevancy. If no accounts show up, try medium or leave blank.
Select the Buyer Personas that belong to your Buying Committee. Save them for the future.
✨New: Use the new AI tool to create personas according to your UVP
Apollo has a native integration with Hubspot. Integrate both tools before being able to move the accounts/contacts to Hubspot