Many B2B marketers frequently ask me as a consultant, "Can we do ABM with Hubspot?"
The short answer is: absolutely!
While Hubspot's ABM module may not be as ABM-centric as platforms like Demandbase, Terminus or 6Sense, it is still a powerful tool that can work wonders for your first steps into ABM (Account-based marketing)
Hubspot's ABM module is often criticized for being too lead generation-oriented. However, if Hubspot is your CRM, you can achieve impressive outcomes by leveraging its ABM features effectively. You don't need a $200,000 ABM software to kickstart your ABM strategy.
2. Account-Based Workflows
Overview: Hubspot enables you to create customized workflows tailored to the needs of your target accounts. This includes automated tasks, follow-ups, and personalized content delivery.
Benefit: Automated workflows save time and ensure consistent, personalized communication with your target accounts.
3. Custom Properties and Segmentation
While Hubspot's ABM module may not be as specialized as those offered by Demandbase or 6Sense, it is a viable option for B2B marketers looking to implement ABM strategies without breaking the bank. By leveraging features like the Target Account Dashboard, Account-Based Workflows, Custom Properties and Segmentation, and Account-Based Reporting, you can achieve impressive results and drive significant growth.